Jorie AI
A healthcare-AI website where I worked across Webflow development, interactive Rive assets, CMS-driven layouts, motion, and a custom Shopify integration for the brand's merch experience.
Visit live websiteProject details
The project
Healthcare AI,
with a lot happening underneath.
Jorie AI is a healthcare technology platform focused on using AI and automation across revenue-cycle operations, including workflows such as eligibility, prior authorization, claims, and payment processes.
My role was focused on the Webflow implementation and the interactive pieces around it. I worked with supplied designs and assets, implementing the front-end experience across Webflow, Rive, CMS-driven content, motion, and custom integrations.
The project was a good example of Webflow acting as the foundation of a larger front-end system rather than the only tool involved in the build.
My contribution
More motion, more dynamic content, and more systems working together.
More advanced Rive interactions
I implemented more involved Rive interactions throughout the Webflow build, becoming more comfortable using animation as an interactive part of the interface rather than a decorative layer.
Partner logo marquee
I implemented a continuously moving partner-logo marquee that added motion to the page while keeping the interaction secondary to the surrounding content.
CMS-driven content
I used Webflow CMS for reusable and maintainable content sections, allowing dynamic entries to live within the same visual system as the rest of the website.
Stacked highlighted-work layout
I built a more editorial presentation for highlighted CMS content, using an intentionally layered and stacked visual treatment instead of a conventional repeating grid.
The highlight
And then Webflow met Shopify.
One of the more interesting parts of my work on Jorie was the merch experience. The site was built in Webflow, while the client already had its commerce infrastructure in Shopify.
I used custom code to connect those pieces so the merch experience could live inside the broader Webflow site while still relying on Shopify for the commerce side.
That pushed me outside a Webflow-only workflow and into thinking more carefully about how separate systems can be presented as one cohesive front-end experience.
Integration breakdown
Webflow
The website experience
Layout, styling, responsive behavior, interactions, and the surrounding merch presentation.
Shopify
The commerce layer
The existing product and commerce infrastructure behind the merch experience.
Rive, round two
This time, the interactions got more involved.
I'd already worked with Rive on previous Webflow builds, but Jorie gave me more experience working with richer interactions and integrating them into the page experience.
By this point, I was thinking less about simply embedding an animation and more about how it should behave within the surrounding interface.
CMS + layout
Dynamic content without making it look repetitive.
I used Webflow CMS for sections that needed to remain manageable and reusable, including highlighted content that could be updated without rebuilding the surrounding page.
For the highlighted-work presentation, I implemented a more stacked and editorial visual treatment rather than letting the CMS output read as a conventional repeating grid.
That gave me more experience separating the underlying content structure from the way that content is presented visually.
Elsewhere in the build
A lot of smaller pieces still had to work together.
Responsive implementation
I worked through the supplied layouts across breakpoints to make sure the interactive and content-heavy sections translated cleanly beyond desktop.
Custom Webflow behavior
Where native Webflow functionality wasn't enough, I used custom code to support the required interactions and integrations while keeping the rest of the build manageable inside Webflow.
Motion throughout the site
Beyond the larger Rive pieces, I worked on smaller transitions and movement across the experience so the interface felt cohesive rather than like a collection of isolated effects.
Integration work
The project pushed me beyond a Webflow-only workflow and into connecting the site with an external commerce platform while preserving a consistent front-end experience.
Tools & technologies
What I worked with
What stuck with me
Sometimes Webflow is only one piece of the system.
Jorie pushed me further into combining Webflow with other tools rather than treating it as a closed environment. Between Rive, CMS-driven layouts, motion, custom code, and the Shopify integration, several different pieces still had to feel like one cohesive website to the person using it.
See it in the wild
Visit the public Jorie AI website to explore the finished Webflow experience.